Your Facebook and Instagram Business Pages and Meta Business Account are crucial assets for your brand’s online presence, but they can also be prime targets
Before you consider adding PPC to your digital marketing mix, read this article… What is PPC? Before diving in, let’s clarify what we mean by
Erm…you do! Before I begin working with any new client, I first unpick exactly how much they understand the importance of digital marketing for their
As a social media expert who manages a number of client’s social media pages, fake accounts are the bane of my life. It can be
Below is an article I wrote for The Drum in 2023. It covers the impact on Google Analytics platform changes to small and medium sized
In the dynamic world of marketing, assumptions can be a double-edged sword, especially when clients provide limited insights. Targeting audiences based purely on demographics often
Covid burnout Amidst the chaos of 2020, I found myself navigating a demanding role as a digital and social marketing coordinator for the Leeds Covid
Breaking Free: A Journey of Revival, Resilience, and Rediscovery in 2023 Last year, for the first time since I was 16, I stopped working. On
