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AdBeat Marketing
“Business team analyzing and selecting the right social media platforms for marketing strategy and audience targeting.

How to choose the right social media platform for your business

  One of the most common mistakes businesses make is spreading themselves too thin across...

Secure Meta Business Suite and Facebook account setup showing protection against hacking and unauthorized access.

Best Practises for a Secure Meta Business and Facebook Account

Your Facebook and Instagram Business Pages and Meta Business Account are crucial assets for your...

Business owner analyzing PPC advertising strategy to decide whether paid search campaigns are suitable for business growth and lead generation.

When Should I Consider Using PPC? Does My Business Need PPC?

    Before you consider adding PPC to your digital marketing mix, read this article…...

Business team planning a digital marketing strategy to improve brand visibility, customer reach, and online growth.

Who needs a digital marketing strategy?

Erm…you do! Before I begin working with any new client, I first unpick exactly how...

Social media account analysis showing detection of fake followers and strategies to clean and improve audience quality.

How can I spot a fake follower and how do I get rid of them from my social media?

As a social media expert who manages a number of client’s social media pages, fake...

Google Analytics 4 (GA4) dashboard showing updated reporting interface and new event-based tracking system for digital analytics.

SMEs weren’t ready for the GA4 tidal wave

Below is an article I wrote for The Drum in 2023. It covers the impact...

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