AdBeat For Good is a dedicated initiative within AdBeat Marketing, born from the values at the heart of my business. As a founder, I’ve always been drawn to the bigger picture, our connection to the world around us, the people in it, and the responsibility we have to look after both.
That perspective was shaped further during my travels in 2022, where experiencing new cultures and landscapes, seeing the vast starry sky in the deserts of Chile and learning more about different ways of living reinforced a simple truth: we’re all part of something much bigger, and the businesses we build should reflect that awareness.
That’s why AdBeat For Good exists, to support ethical, purpose-led and impact-driven organisations whose values extend beyond profit alone. Alongside my wider work with businesses of all kinds, this specialism allows me and my partners to bring focused experience to B Corps, social enterprises and value-led brands who want their marketing to reflect both their mission and their commercial goals.
Through these various services but with this very specific mindset and awareness, I help good businesses get seen, heard and trusted without losing authenticity so they can thrive and make the impact they set out to achieve.
Who they are- We are an independent mushroom producer based in Leeds. Providing fresh, delicious, and sustainably produced mushrooms and mushroom growing kits.
Christmas campaign to drive sales of their mushroom grow kits by 10%, increase the volume of good quality, performing social media content by 10% in order to build brand awareness, recognition and increased consideration.
They had lost their Facebook page due to mismanagement (one of their biggest sales driving channels). This had resulted in a 40% reduction in traffic to their website.
The campaign had an extremely short window of time to deliver results.
We needed to create content from scratch as existing videos/images were not suitable
Clear Social Media Strategy and campaign which could be expanded across all their marketing efforts (market stalls, website, events, email).
An optimised Paid Social campaign using strong content created by myself- they previously used poor buying methods (link clicks) with small amounts (£10 per post) resulting in no sales increase or interest and only using 1 creative variation.
Optimised Social Media Content built around performance- created by myself
Troubleshooting- A new Facebook page with community driven growth to build up from scratch and implementing safety measures to help prevent the same issues occurring again.
sales increase
Increased Reach Social Posts
video content views increased
instagram reach increased
content interactions increased
MoM Growth
Audience Increase
Video Impressions
Who they are- Pinnacle are market leaders in FF&E consultancy for the education sector radically changing the way in which children engage in the classrooms with a strong focus on sustainability.
They weren’t connecting with B2B target audience across LinkedIn, their good work was going unseen and they wanted to increase leads from their social media content.
Optimised LinkedIn page that clearly articulated the business offering, enhancing social search opportunity.
Developed a clear social media strategy and content process to ensure we were staying on track, learning and optimising as we grew and delivering engaging and useful content that would make their audience want to reach out.
Reporting dashboard so the learnings were shared with everyone and we could clearly see where to make improvements and what was performing well.
