Strategy, planning and delivery across all social media marketing tactics including paid social, content creation and social media audits.
Social media isn’t a silver bullet and it’s not something you dip in and out of when you have time.
It’s an always-on, essential part of your day-to-day marketing, much like your website. In an increasingly crowded and competitive digital landscape, your social channels play a critical role in visibility, trust and credibility. When they’re inconsistent, unclear or unstrategic, potential customers don’t just scroll past they go to your competitors.
Used properly, social media supports awareness, drives traffic, reinforces your brand and keeps your business front of mind. But without a clear plan or the time to manage it properly, it can quickly become a source of frustration and missed opportunity.
That’s where I help. I work with businesses to make social media manageable, purposeful and aligned with wider marketing goals so it becomes a reliable part of your BAU marketing, not another thing on your to-do list.
In most cases, I begin with a social media audit. This gives us clarity before we jump into doing more and avoids wasting time or budget on the wrong activity.
Maintaining effective, engaging social media profiles is essential for discoverability, trust, and conversion. Much like SEO, profile and content optimisation helps your social channels appear more frequently (both within platforms and in search results) giving potential customers the best chance of finding and engaging with your brand.
You’ll receive clear, actionable recommendations you can implement immediately whether you continue working with me or not.
If you’re unsure which platforms to focus on, what content to create, or how social media fits into your wider marketing, this is where I bring structure and direction.
A well-thought-out social media strategy is often the difference between consistent growth and months of wasted effort.
I build social media strategies platform by platform, starting with a simple but critical question: which channels should you actually be using? Not every business needs to be everywhere, and being on the wrong platforms can cost both time and money.
Once we’ve identified the right mix, I define the strategy and role each platform plays for your specific target audience.
From there, I map out how to use each platform strategically: the content formats that work best, the messaging that resonates, success metrics and how each channel supports your wider marketing goals.
The result is a clear, usable strategy that tells you what to do, where to focus, and why without unnecessary complexity or agency overheads (average agency costs for a social media strategy begin at £1,500).
This approach gives you clarity, confidence and a plan that can actually be executed by you, your team, or with my ongoing support.
If you need an extra pair of hands or want social media taken off your plate entirely, I can plan, create and manage your content month to month. I specialise across Instagram, Facebook, TikTok, LinkedIn and Pinterest, tailoring content to each platform rather than posting the same thing everywhere so that you get the best results for your business.
You stay visible and consistent, without the day-to-day stress.
Organic reach is becoming harder than ever to achieve consistently. Platforms are increasingly prioritising paid placements, meaning even strong organic content can struggle to reach the audiences it deserves.
That’s where paid social comes in. Not as a replacement for organic activity, but as a way to amplify what’s already working and accelerate results.
Paid social advertising allows you to take your social media marketing to the next level by putting your content in front of the right people, at the right time, with clear intent.
I deliver strategic paid advertising across Meta, TikTok, LinkedIn and Pinterest going far beyond simple post boosts. Campaigns are carefully structured around objectives, audiences and creative performance to ensure your budget is working as hard as possible.
Whether you’re looking to increase website traffic, generate leads, support a launch or scale awareness, paid social provides control, consistency and measurable outcomes. When combined with a strong organic presence and a clear strategy, it becomes one of the most effective ways to drive growth without relying on algorithms alone.
to amplify and accelerate results
to understand what’s working
Discovery session to understand your business, goals and challenges
Review of current marketing activity and performance
Delivery, management and optimisation of activity
