Paid Social Advertising
An up and coming health and wellbeing brand which offers at-home medical test kits for quick and easy medical support.
With any new brand, building awareness and trust is key. The team wanted to improve their overall reach and awareness but also importantly, increase the sales of the medical test kits from their website.
As part of a much wider digital marketing strategy, I managed the teams Paid Social output on behalf of their appointed agency.
A blended approach was needed to ensure targeting lines for sales and conversion were complimented with awareness and reach to ensure short and long term growth and build brand trust and recognition.
This was supported with ongoing creative testing across all of their test kits, and several lines of audience targeting to understand where best to optimise and improve cost per result efficiency.
cost per result improved
outstanding click
