Organic Social Media (2023- ongoing)
The Little Waxing Company has 3 extremely successful salons across West Yorkshire all of which are 5* rated. The team specialise in intimate waxing for both men and women.
As the team are so busy with their customers, they didn’t have time to curate and maintain a regular social media presence and needed support planning, curating and delivering effective and impactful social media content to attract new customers and showcase new services, particularly for their evolving male waxing specialities.
Pre planning and research is the key to a successful and stress free social media presence. The more you can prep ahead of time and schedule up front the easier it is to monitor and measure performance for the month ahead.
Working closely with the team, I curated a detailed social media plan using my expertise and audience research. I recorded and created the content up front enabling us to pre schedule the organic plan ahead of time, and giving the team peace of mind that they would have an ongoing presence across their social media platforms without having to worry about it during the month.
I also worked to implement a carefully considered influencer campaign to help push their male intimate waxing services, a new service that launched early 2024. This was to help boost male awareness and reach as well as educate the audience on what is involved in intimate waxing services.
increase in followers
New accounts reached via influencers
New Facebook engagement rate
New Instagram engagement rate
